The Psychology Of Money (The Psychology Of Money)

How to manage money, invest it and make business decisions are typically considered to involve a lot of mathematical calculations, where data and formulae tell us exactly what to do. But in the real world, people don't make financial decisions on a spreadsheet. They make them at the dinner table,or in a meeting room, where personal history, your unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.